I saw the advertisement at a bus stop. It was written in three lines : UK Diploma. No Pass ,No Fee and a mobile number ( see photo).
Anyone who sees the advertisement knows what it meant. If the advertiser wanted to use the correct English, I believe it will take up more space and use more words.
Perhaps my readers can suggest improvement for this advertisement.
2 comments:
I saw a similar style of advertisement near my home at AMK addressing to students taking the O level. I agree with you that his written english is atrocious. However, if I were to put up a similar advertisement, I would do the same. The reasons are as follows:
1 Putting up in singlish has great appeals to many locals.
2 Having few words means more impactful and able to draw the attention of passerby.
3 The message is simple targetting on 3 main objectives: UK Diploma - for those who want to pursue the course. No pass-no-fee is a form of guarantee by the tuitor to those who would like to take up his offer.
In other words the main purpose of the advertiser is to be more precise, getting more business meaning more income through his impactful message, rather than he having grammatical correctness in his English. For all you know he may well grounded in the English Language.
Sorry, I miss out some details. The fourth reason and the most obvious one is his mobile phone no., letting potential students contact him anytime of the day and night. The advertisement written in white over a black canvass sheet, hung at busy spot with many passerby around should be very effective and eye-catching. In short, the advertiser is street-smart, cost conscious, business-minded and able to put his message across effectively but a little on the wrong side of the law, because I doubt he sought the permission from the relevant authority when putting up his advertisement. But there again, I do not think the govt would be so harsh on small time enterprenuers especially during this current economic crisis.
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