I noticed that a particular company has good advertisements.The company used four different role models, each excelling in their own categories, the O level, A Level and the IB (International Baccalaureate) programme. I believe it would be very much cheaper as compared to using famous tv stars.
They placed their advertisements strategically at bus stops near schools.
The other interesting point is that you will never miss their brand and product ( see photos)
These are good advertising techniques.
3 comments:
These are established advertisement techniques called endorsements. Either you get celebrities (popular film or tv stars), perceived experts (like people seemingly dressed as dentists saying how wonderful a brand of toothpaste is) or role models (like these top students).
It is never established whether the top students really did well in their A or O levels as a result of taking the products, or due to their own hardwork and intelligence.
Peh - I totally agree with you that this is a smart advertisement. The company project a positive message that:
1 Ordinary kids, not necessary celebrities, can enhance their brain power through taking this product. Their academic achievements testify it.
2 As you put it, the advertisement not done by celebrities, and positions itself at bus stops save much cost on advertising in newspaper which charges per occasion, whereas bus stop advertising on permanent basis is charged for a period of time.
3 Ordinary parents would fantasize that their kids can achieve similar good exam results by drinking the said tonic.
4 While this product is popular among the higher income people, but it has less impact on the working class. So by placing the advertisement at bus stop, the message could attract the attention of working
class people, not forgetting all parents dote their children irrespective of their financial background, and that includes the lower income group.
4 From this advertisement, one can draw conclusion that big companies put on their 'thinking caps' when doing business, in contrast to small ones which plan their ventures haphazardly. Do you remember I quoted you of a case whereby an enterpreneur opened an expensive Portuguese restaurant which mainly catered mainly the lunch crowd at Bukit Merah central, amidst some six surrounding coffeeshops and a hawker centre just behind his shop. Even myself, not a frequent visitor to that area, realise this folly, obviously he did not do his homework. His shop closed down in a matter of a few months.
Dear all,
Thanks for your comments.
Regards
pehsk
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