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Tuesday 30 September 2008

FLYER



I received a flyer from a furnishing company. It looked like one page but actually it was a eight- page of a 4 size paper. I do not have the name for the size of the paper.

After I look at the flyer, I noticed one portion was printed upside down (see picture).

I do not know whether the company print it intentionally or by mistake. As a customer, I will prefer to read it by one position. Some thing for the company to improve for the next printing.

3 comments:

Zen said...

The company tries to cut the cost of printing, which can be quite substantial, by squeezing in many pictures with word descriptions together. However, you have spotted some words printed upside down. I believe it is a printing error and nobody bothers to make any correction.

Kevin Ee said...

I have the same flyer but I don't think it's a printing error. It was designed to read like, say, a newspaper at first, page by page.

Then when you unfold the paper, the reverse page is all printed with all pictures of various furniture in one page, all in the same orientation.

pehsk 白成杰 said...

Dear Friends,
Thanks for your comments.
I do not know whtehr it was a printing error. I just feel that it should face the same direction which I read it.
Regards
pehsk